Unit 5 Curiouser and Curiouser

Lesson 8 Something different

Talk about an advertisement

Speak and read

1. Work in pairs. Make a list of person, a place, an event, and a thing that you consider to be unique in the world.
2. Read the article. Find out who or what Wellcome is.

Do you enjoy being surprised?

Are you interested in things that are out of the ordinary?

Then come with me and explore the Wellcome Collection. The Wellcome Collection is a destination for the incurably curious. Located in London, it includes a collection of books, paintings, and objects related to medicine, life, and art in the past, present, and future.

The man behind the collection was Sir Henry Solomon Wellcome, a pharmacist, entrepreneur, philanthropist, and collector. Born in the American Wild West, he cofounded a multinational pharmaceutical company that used modern advertising techniques to promote its brands. Wellcome was always fascinated by how our bodies work, and his collection reflects this.

If you’re interested in life and living, then I’d encourage you to visit the collection. But be warned! It can shock as well as entertain and educate. Above all, it’s totally unique.

Study

3. Read the article again and order the writer’s goals.

_____          Give basic information about the topic.

_____          Link the background information to the topic.

_____          Give a personal opinion.

_____          Invite the reader to read more.

_____          Ask the reader some questions.

_____          Provide related background information.

Practice

4. Read the topics for three magazine article.

Write a title for each one.

1. Teenagers today can’t concentrate because they are constantly distracted by digital devices.
2. Young people don’t always realize the dangers of clicking on banner ads on internet sites.
3. Teens are encouraged to follow fashions and look the same as other teens instead of being encouraged to create their own look.

           Discuss

5. Discuss a person, a place , an event, or a thing that you consider to be

different and unique.

1. Choose your topic from the list above.
2. Make notes on details that make it unique.

6. A Match the ads to their products or services.

1. In May, for every call you make, we will give one cent to

A Smile for a Child Charity.

2. 1,000

Lucky winners every week

3. New! Longer-lasting mango flavor
4. Because you want to look your best
5. Register online now for more special offers.
6. Use your unique voice to activate.

It understand you and you alone.

7. More salad, more sauce, more taste

For you-and, best of all, now HALF-PRICE

          B Which method does each ad use to sell to you?

             Write the number of the ad.

              It …

          A offers prizes                                                                ________

          B wants your personal information to give you extras.     ________

          C makes you feel special.                                                ________

          D appeals to your philanthropic side.                               ________

          E pretends it knows your feelings.                                   ________

          F highlights one product improvement.                           ________

          G is cheaper. ________